Love Doesn't Have Limits
*
Love Doesn't Have Limits *
Ronald McDonald House Charities
Insight: Everyone knows what it feels like to miss someone you love, the ache of wanting to be near them.
Big Idea: Existing to erase the distance.
Execution Idea: Headline-driven campaign, two-sentence idea that holds immense emotion and reality for these families.
Digital Idea
Execution Idea: Using DoorDash as a source for people to be able to send food to the Ronald McDonald House as a form of donation, to help feed the families with terminally ill children.
