Tru Fru White and Milk Chocolate-Covered Strawberries

Insight: People can feel the difference between a heavy dessert and a light dessert.  

Big Idea: Pick the treat that lifts you, not weighs you down. 

Execution Idea: A fun AI-powered gravity game that shows how “heavy” your dessert really is. TruFru falls slowly and is easy to catch, while molten lava cake drops fast and splats at the bottom.