Cool Like The Arctic
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Cool Like The Arctic *
IGLOO Max-Cold 165 Qt. White Cooler
Insight: People want a cooler that stays cold.
Big Idea: When your cooler feels like the Arctic, you know your ice is staying frozen.
Execution Idea: Animals meant to be in the Tundra or Antarctica inside the cooler to show how cold it is.
Out Of Home Idea
Execution Idea: An IGLOO-branded static cling is placed on the glass of the penguin exhibit at the zoo. When a penguin walks behind the static cling, it looks like the penguin is inside the cooler, visually suggesting that even in their natural icy environment, they would still choose the IGLOO cooler.
